Journal of Tourism Economics and Policy

Umbrella Branding: The Key to Creative Economy Sustainability

2025-10-06T13:16:43+07:00

This study aims to explore the key role of umbrella branding in strengthening the resilience of the creative economy in tourism villages, thereby increasing the competitiveness of tourism destinations. Through the inspirational story of Srumbung Gunung Creative Peace Tourism Village (DWKP), which has successfully qualified for the Indonesian Tourism Village Award (ADWI), this research reveals integrated marketing strategies that promote the preservation of local arts and traditions while developing creative innovations. This research employs a qualitative case study approach. Data was collected through in-depth interviews with village stakeholders, field observations, and document analysis. The research uses a participatory and contextual approach, involving local communities in the research process to obtain authentic understanding. The research identified a comprehensive umbrella branding model that integrates regional development, marketing strategies, and sustainability in tourism. The model encompasses four key components: local potential identification, creative economy initiative mapping, umbrella branding model development, and community validation through FGDs. This study contributes new knowledge by developing the first umbrella branding framework specifically designed for creative economy development in tourism village contexts, combining participatory approaches with comprehensive branding principles that have not been previously integrated in sustainable tourism literature.

The Influence of Foreign Direct Investment, Government Expenditure, Trade, and Inflation on Economic Growth in Indonesia

2025-10-06T10:58:21+07:00

This study aims to examine the influence of Foreign Direct Investment (FDI), Government Expenditure, Economic Openness, and Inflation on Indonesia’s economic growth during the 1994–2024 period. The research applies a quantitative descriptive approach using annual secondary data obtained from the World Bank’s World Development Indicators and employs multiple linear regression analysis with the Ordinary Least Squares method. The analysis reveals that the four macroeconomic variables collectively have a significant effect on Indonesia’s economic growth, demonstrating that the selected model is appropriate to explain changes in the country’s economic performance. The findings show that FDI plays a vital role as a key driver of growth by enhancing capital accumulation, technology transfer, employment creation, and industrial capacity. Government expenditure shows a negative but insignificant influence, indicating that ineffective or consumption-oriented spending limits its contribution to economic development. Economic openness has a significant negative impact, suggesting that Indonesia’s trade structure during the study period was dominated by imports, which hindered domestic production and long-term growth. Inflation exhibits a positive but insignificant effect, reflecting a stable inflationary environment that neither promoted nor constrained economic expansion. This study concludes that increasing productive FDI inflows, improving the efficiency and allocation of government spending, fostering export-oriented trade policies, and maintaining stable inflation are crucial strategies to achieve sustainable and inclusive economic growth in Indonesia.

The Influence of Years of Schooling, Population Growth Rate, and Life Expectancy on Poverty in East Java Province 2019–2023

2025-11-26T14:46:11+07:00

Kemiskinan masih menjadi tantangan utama di Provinsi Jawa Timur meskipun trennya menurun dalam beberapa tahun terakhir. Peningkatan pendidikan dan kesehatan tidak selalu sejalan dengan penurunan kemiskinan, menunjukkan adanya hubungan kompleks antarvariabel. Penelitian ini bertujuan menganalisis pengaruh pendidikan (rata-rata lama sekolah), laju pertumbuhan penduduk, dan kesehatan (angka harapan hidup) terhadap kemiskinan di 38 kabupaten/kota Jawa Timur selama 2019–2023. Hipotesisnya, pendidikan dan kesehatan berpengaruh negatif terhadap kemiskinan, sedangkan laju pertumbuhan penduduk berpengaruh positif. Metode yang digunakan adalah deskriptif kuantitatif dengan data sekunder dari BPS. Analisis dilakukan menggunakan regresi data panel dengan model Fixed Effect Model (FEM) melalui Eviews 13, disertai Asumsi klasik dan uji signifikansi (T-test, F-test, dan R²). Hasil penelitian menunjukkan bahwa pendidikan, kesehatan, dan laju pertumbuhan penduduk secara simultan berpengaruh terhadap kemiskinan dengan arah pengaruh berbeda pada tiap variabel. Temuan ini menegaskan pentingnya peningkatan kualitas pendidikan dan kesehatan serta pengendalian pertumbuhan penduduk sebagai strategi utama menurunkan kemiskinan dan memperkuat kesejahteraan ekonomi daerah.