The Effect of Price Perception and Product Quality on Repurchase Intention Through Customer Satisfaction on Elzatta Hijab Products in Bandung City

Sarah Shafira Nurjamil; Leni Evangalista  Marliani

doi:10.38142/ijesss.v7i1.1578

Authors

Sarah Shafira Nurjamil University of Jenderal Achmad Yani, Indonesia
Leni Evangalista Marliani University of Jenderal Achmad Yani, Indonesia

DOI:

https://doi.org/10.38142/ijesss.v7i1.1578

Keywords:

Price Perception, Product Quality, Customer Satisfaction, Repurchase Intention

Abstract

The purpose of this study is to examine the influence price perception and product quality on repurchase intention mediated by customer satisfaction for Hijab Elzatta product in City of Bandung. The instruments used this research have been declared to have passed validity and reliability tests. These instruments were utilized as data collection tools from respondents who have previously used Hijab Elzatta product, with a total of 30 respondents being the subjects of evaluation in this study. The data collection technique employed is cross-sectional or a one-shot study. The data analysis technique used is multiple linear regression, utilizing SPSS version 26 and employing the Sobel test. Seven proposed research hypotheses, are supported by empirical data. The findings of this research indicate that customer satisfaction can mediate the influence of price perception and product quality on repurchase intention. Meanwhile, the utilization of other concepts to directly influence repurchase intention can be proposed by future researchers.

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