The Influence of Price, Facilities, and Service Quality on Parental Satisfaction (At Nurul Huda Elementary School in Surabaya City)

Shinta NURLAILIYAH

doi:10.38142/ijesss.v6i5.1574

Authors

Shinta NURLAILIYAH IBMT Surabaya College of Economics, Indonesia

DOI:

https://doi.org/10.38142/ijesss.v6i5.1574

Keywords:

Price, Facilities, Service Quality, Parent Satisfaction

Abstract

This study aims to further examine the "Influence of Price, Facilities, and Service Quality on Parent Satisfaction" at MI Nurul Huda. The main issue addressed is the relationship between these three variables and the level of parent satisfaction. The background of this research is driven by parents' high expectations regarding educational quality and provided facilities, as well as the role of price, which is expected to align with service quality. The objectives are to analyze the individual impact of price, facilities, and service quality on customer satisfaction, as well as their combined (simultaneous) effect on overall parent satisfaction. A quantitative method with a survey approach was used, employing questionnaires distributed to parents of students from grades 1 to 6. The population consisted of all students at MI Nurul Huda, with a sample of 80 respondents selected using the Slovin formula. Data analysis involved multiple linear regression, and validity was tested using Spearman's Rank correlation. The results show that, in summary, neither price nor facilities significantly affect parent satisfaction, whereas service quality has a positive and significant impact. Additionally, the three variables together significantly influence the level of parent satisfaction. The conclusion is that service quality is the main factor affecting parent satisfaction. Although price and facilities do not have a significant effect individually, they contribute to overall satisfaction when combined.

Downloads

Download data is not yet available.

References

Hadyarti, E. D., & Kurniawan, I. (2022). Pengaruh Harga dan Kualitas Pelayanan terhadap Kepuasan Pelanggan pada LBB Star Home Private Blitar. Jurnal. Universitas Islam Balitar.

Karimah, & Maulida. (2022). Pengaruh Kualitas Layanan Pendidikan dan Biaya Pendidikan terhadap Kepuasan Orang Tua di MI NU Raudlatus Shibyan 02 Bae Kudus. Skripsi. IAIN Kudus.

Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education.

Lumempow, K. R., Wenas, I., & Lasut, A. (2023). Pengaruh Kualitas Pelayanan, Fasilitas, dan Harga terhadap Kepuasan Konsumen di Swiss-Belhotel Maleosan Manado. Jurnal. Universitas Sam Ratulangi.

Muslih, dkk. (2021). Pengaruh Kualitas Pelayanan, Fasilitas, dan Harga terhadap Kepuasan Konsumen pada Pojur Yogyakarta Hair Salon. Seminar Nasional UNIBA Surakarta. Universitas Bhayangkara.

Nazarudin, M., & Nurleli, A. (2020). Pengaruh Tingkat Harga dan Kualitas Pelayanan terhadap Kepuasan Pelanggan E-Commerce. Jurnal. Universitas Muhammadiyah Sumatera Utara.

Novad, R. M., & Hendrawan, Y. (2024). Pengaruh Service Quality Terhadap Customer Satisfaction (Studi Kasus pada Konsumen Karen’s Diner Jakarta). Skripsi. Universitas Bina Nusantara.

Nurfadlun, Wahyuni, & Nurdin. (2022). Pengaruh Fasilitas dan Harga terhadap Kepuasan Konsumen pada Royal Coffe. Skripsi. Sekolah Tinggi Ilmu Ekonomi Bima.

Oliver, R. L. (2015). Satisfaction: A Behavioral Perspective on the Consumer (2nd ed.). Routledge.

Purwanti, P., Ariyanto, A., & Ivantan, I. (2023). Pengaruh Kualitas Pelayanan, Promosi dan Harga terhadap Kepuasan Orang Tua Murid di Lembaga Pendidikan TPA Masjid Ash Shaff Bintaro. Jurnal Education, Humaniora, and Social Sciences, 4(1). Universitas Pamulang.

Sinaga, L. R., Efendi, N., & Harori, M. I. (2020). Pengaruh Kualitas Pelayanan, Fasilitas, dan Harga terhadap Kepuasan Konsumen Pengguna Jasa Transportasi Bus Damri. Jurnal Perspektif Bisnis. Universitas Lampung.

Sugiyono. (2019). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alfabeta.

Sumirat, N., Suhardi, & Pragiwani, G. (2023). Pengaruh Kualitas Pelayanan terhadap Loyalitas melalui Kepuasan Mahasiswa (Studi pada Mahasiswa STEI Jakarta). Jurnal Manajemen dan Bisnis Indonesia, 9(1), 45–56. Sekolah Tinggi Ekonomi Indonesia (STEI).

Wahyono, A., & Nuraini. (2023). Pengaruh Kualitas Pelayanan, Fasilitas, dan Persepsi Harga terhadap Kepuasan Mahasiswa pada Universitas Satya Negara Indonesia. Skripsi. Universitas Satya Negara Indonesia.

Widyaningrum, I. D. (2020). Pengaruh Kualitas Pelayanan dan Fasilitas Terhadap Kepuasan dan Loyalitas Pelanggan Hotel Luminor Mangga Besar Jakarta Barat. Skripsi. Sekolah Tinggi Ilmu Ekonomi Indonesia.

Zhang, Y., Luo, J., & Li, Y. (2023). The Reliability and Validity of Likert Scales: A Review. Journal of Educational Measurement and Evaluation, XX(YY), ZZ-AA. (Contoh referensi, sesuaikan dengan sumber asli jika ada)